Should You Brand Your Therapy Practice?

You already know the answer to that question is a hard yes. As the mental health services industry continues to grow, therapists will have to find ways to stand out. If you're a therapy professional looking for ways to brand your services, keep reading, boo.

The coronavirus pandemic significantly increased demand for therapy services, particularly virtual services. According to the stats, 62% of consumers would prefer a virtual visit for their regular mental health visits, even if it’s safe to visit a doctor’s office in person. With that in mind, developing a quality brand for your therapy service becomes a necessary action item for building your reputation and make it easier for potential clients to find you.


Building Your Therapy Brand

When it comes to a brand identity for a therapy practice, keep it clean and professional, but warm and inviting. Choose a name that is easy to remember and includes words that hint at the type of therapy you will provide.


Brands that deal with therapy and healing should have an image that reflects that.

Your brand story should speak directly to your ideal clientele, let them know why your practice exists, and clearly explain how you will provide them with the support they need.



Keep your logo, color scheme, and website design simple, appealing to your ideal client. For example, if your specialty is child therapy, include visual elements and colors that let parents know your practice is kid-focused.


A targeted tagline can offer more information about your brand and services.

Once you’ve pulled your brand together, you will want to market it and maintain a strong online presence through consistent social media posts and interaction with online communities that relate to your field.


If you plan on doing virtual therapy sessions, exercise the same judgment you would for an in-person session. Set up in a space that is quiet and orderly—no mess or distraction in your background. Your appearance also matters, so pull yourself together (at least from the waist up) so your clients see someone who looks as if they have their own sh!t together as they're counseling others.


If you have more questions on how to brand your therapy brand, drop them in the comments.